Event Details
Laura Sutherland presenting

ACCPA Workshop: Being an Employer of Choice – The WOW FACTOR Unpacked

ACCPA Online Workshop
26th Oct 2022 
Time: 1.00pm-3.00pm AEDT
Cost: ACCPA Member: $275  |  Non Member: $440

Workshop Overview:

In the current climate, it is crucial employers in aged care stand out as a desirable place to work. Recruitment and Retention is now even more challenging with severe skills shortages because of burn out, a surge of baby boomers retiring, struggling to attract the Next Generation, and trying to define a strong Employee Value Proposition. 

So, how do you attract, engage and retain desirable talent? The answers lie in having the WOW FACTOR – a framework developed by Laura Sutherland which contains practical, actionable steps to being a stand-out Employer of Choice.

Laura Sutherland

In this interactive workshop, we will:

  • Delve into each element of WOW FACTOR to give you practical actionable steps to attract, engage and retain the workforce you want 
  • Understand core elements in a contested market place and exploring your point of difference to stand out? 
  • Explore new job design ideas and alternate career pathways as a way to appeal to broader talent pools who are motivated differently 
  • Discover how to apply a parallel approach to Attraction AND Retention with Immediate AND Long Term impacts 

Outcomes of this workshop:

  • Understand why people are currently leaving organisations and the industry 
  • Understand why people stay, on an intrinsic level, so you can play to your strengths 
  • Align your attraction and recruitment strategies to appeal to your ideal target market 
  • Improve employee engagement and retention strategies to keep the people you want to keep 
  • Learn what drives the NEXT GEN, so you can tune into them and appeal to what brings out the best in Gen Y, Gen Z and beyond 
  • Build a strong EVP 

Who should attend:

HR Managers, Executive & Senior Managers, Organisational Cultural Leads, Change Management Leads, Business Managers and anyone involved in attraction, recruitment and retention across Home Care, Residential and Retirement Living Service Providers  

Want to know what the WOW FACTOR stands for? Check out my article on the topic for a brief overview of the framework and how it can help you become and employer of choice.